New Mission to Earthphase: Moonshine Gold and Snoopy at Swatch x Omega

New Mission to Earthphase: Moonshine Gold and Snoopy at Swatch x Omega

Looking for MoonSwatch straps? Discover a unique collection blending Omega's know-how with Swatch's creativity. Designed for the Bioceramic MoonSwatch collection, these bands come in varied materials — rubber, silicone and leather — combining comfort and elegance. Whether you prefer black, white or tones inspired by the cosmic missions, the range suits every style. The famous MoonSwatch strap is especially prized for its elegant finish, ready to accompany you on all your lunar adventures.

MoonSwatch Mission to Earthphase Moonshine Gold with Snoopy detail

The innovation of Moonshine Gold

What is Moonshine Gold?

Moonshine Gold, created exclusively by Omega and unveiled in 2019 for the 50th anniversary of Apollo 11, is an exceptional alloy. It's made of more than 75% gold, 14.5% silver, 9% copper and 1% palladium — a unique combination that gives a softer hue than traditional 18-carat yellow gold, avoiding an overly ostentatious look while guaranteeing excellent resistance to fading and tarnishing over time. To complement this luxurious finish, rubber MoonSwatch straps add a touch of refinement, offering a subtle contrast with the gold's discreet shine and reinforcing the collection's premium identity.

Moonshine Gold in the Earthphase model

In the new Mission to Earthphase, Moonshine Gold takes centre stage, bringing a precious, distinctive touch to this emblematic model. Unlike most straps — often silicone, rubber or leather — this edition integrates Moonshine Gold into certain case elements and dial details, elevating the watch with a perfect balance of watchmaking tradition and modernity. This alliance of a noble material and the Swatch x Omega signature stays faithful to the spirit of the lunar missions while adding a new dimension to the range, a premium positioning reflected in its price.

Adding Snoopy to the design

Snoopy: a symbol of exploration and fun

Snoopy, the iconic Peanuts character, has become a genuine symbol of space exploration and lightness in the watch world. Its link with Omega dates back to the Apollo 13 mission, where Snoopy was chosen as a mascot embodying safety and success. This connection gives every watch featuring the character a dimension both historic and playful, boosting the appeal of the MoonSwatch collection. To complete this unique aesthetic, canvas MoonSwatch straps offer a casual yet functional style, perfectly matched to the adventurous spirit Snoopy conveys — robust texture and wrist comfort make them an ideal everyday companion.

Snoopy's design and placement

In the Mission to Earthphase, Snoopy appears alongside Woodstock, both in spacesuits, positioned on the earth phase at 10 o'clock — a charming detail that immediately draws the eye. The design is enhanced by an opaline white dial and a navy Bioceramic case, an elegant contrast with the Moonshine Gold on the chronograph moons. Under UV light, a hidden message celebrates the Peanuts spirit, adding extra whimsy to this exclusive edition and paying tribute to space exploration in an original, endearing way.

Reception and impact

The Mission to Earthphase met an especially enthusiastic reception, thanks to a unique design that pairs Earth's and the Moon's phases — a novel concept in the MoonSwatch collection. Buyers are drawn to the lunar-textured dial and the UV ink that makes Earth's oceans glow under black light, adding irresistible cosmic charm. The light, comfortable Bioceramic case was widely praised for its modern, minimalist style, though some criticism emerged around the higher price of about €325. With this model, Swatch and Omega enrich the collection with a rare complication and strong emotional value, elevating its prestige while keeping the accessible, playful style that defines the collaboration — and drawing a wider audience sensitive to technical detail and cosmic storytelling.

Conclusion

The new Mission to Earthphase is a remarkable step in the Swatch and Omega collaboration. Through the bold use of Moonshine Gold and the fun addition of Snoopy, it stands out with a unique design and lunar and earthly complications, embodying a perfect harmony of refined aesthetics and technical innovation. Whether you want to expand your collection or personalise your watch with leather, silicone or rubber MoonSwatch straps, it's the ideal chance to discover an exceptional piece. Explore our full MoonSwatch straps collection.

FAQ

Which strap for the MoonSwatch?

It depends on the style you want: nylon or NATO for solid comfort and a sporty look, stainless steel for elegance and robustness, leather for a chic, sophisticated touch, and silicone for sport. Each combines comfort, resilience and personalisation.

What's the rarest MoonSwatch?

The "Mission to Moonshine Gold". This limited edition, released on 7 March 2023, has a seconds hand in Omega's Moonshine Gold, produced exclusively during full moons and available in only a few selected boutiques — making it highly sought after.

Can I change my MoonSwatch's strap?

Yes, easily. You'll need a spring-bar tool or a fine screwdriver to release the spring bars and fit a new strap. Suitable 20mm straps are available for a perfect fit.

Can I replace a Swatch watch strap?

Yes. Remove both parts of the strap, position the new one in the case notches, then reinsert the bars to secure it. Dedicated tools make this easier, and straps come in various sizes and materials to personalise your watch.

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